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Why Apple Can’t Ignore VR Forever

Road to VR

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Who Will Own the Metaverse?

AR Insider

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. What kind of devices and software will we need to participate in this AR Cloud?

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Visit the Ancient Rome in VR with Rome Reborn

The Ghost Howls

in 2008, 2.1 Rome Reborn® was honored to be the featured project at SIGGRAPH 2008 , where it was exhibited in a booth that was 110′ x 30′ at the entrance to the LA Convention Center. . We succeeded in recruiting him to apply his software to ancient Rome. Version 1.0 in 2010, 2.2 in 2012, and 3.0

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Breaking Down Facebook’s XR Road Map

AR Insider

It took wave after wave; generations of hardware improvements gated on new technology and manufacturing processes, big software improvements, wider consumer acceptance, low switching cost, and some paid contract plan “subsidies” to get to one billion smartphones. I worked at Microsoft from 2008-2012. More from AR Insider….

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Go XR or Go Extinct, with Super Ventures’ Ori Inbar

XR for Business Podcast

They come to the show to actually buy software and hardware because they really understand the need and understand what it can do, at least to a certain degree. So if you look at the investments done by Google, Microsoft, Apple, Amazon, Facebook and a bunch of other, Lenovo, Valve[?]. But if you think about what else can you do?

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Go XR or Go Extinct, with Super Ventures’ Ori Inbar

XR for Business Podcast

They come to the show to actually buy software and hardware because they really understand the need and understand what it can do, at least to a certain degree. So if you look at the investments done by Google, Microsoft, Apple, Amazon, Facebook and a bunch of other, Lenovo, Valve[?]. But if you think about what else can you do?

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