Can AR Make Us Smarter?
AR Insider
MARCH 19, 2020
No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Then come the killer apps.
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