article thumbnail

Can AR Make Us Smarter?

AR Insider

No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Then come the killer apps.

AR 195
article thumbnail

Will Covid-Era Urgency Accelerate AR?

AR Insider

Companies can no longer fulfill service contracts, in-person training can no longer take place, on-site sales demos and events are canceled. ” Mary Meeker describes in her report “ Our new World ” how this principle will apply in the long term to key enterprise segments like training and healthcare. The Rise of Remote.

AR 274
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Augmented Reality? (Book Excerpt)

AR Insider

No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone. So AR’s job at Apple is to make the device sexy again, to make it essential, and to form its succession plan. Then come the killer apps.

article thumbnail

Five Reasons to Buy XR Eye & Hand Tracking Tools in 2022

XR Today - Mixed Reality tag

Even in 2007, when Apple announced the first iPhone, Steve Jobs was keen to get rid of the stylus for touchscreen management, arguing separate controllers and devices make using technology more cumbersome. For years, human beings have been searching for better methods of communicating and interacting with technology.