What is Augmented Reality? (Book Excerpt)
AR Insider
JULY 18, 2019
This is a key theme in Yoni Binstock’s What is Augmented Reality? What excites you the most about augmented reality? No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007. Apple has tens of billions in annual revenue on the line when it comes to a maturing iPhone.
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