Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door.

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Strategy Microsoft Magic Leap Apple 300

UploadVR Between Realities podcast

MAY 4, 2017

Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. In April of last year Abovitz landed himself on the cover of Wired magazine with what was dubbed the Magic Leap “photonic chip.”

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Find out more details, dynamics and submission guidelines here. . Who Will Own the Metaverse? by Marko Balabanovic.

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Magic Leap AR Microsoft Apple 157

ARVR

NOVEMBER 16, 2021

This is confirmed by companies such as Magic Leap who have raised a further 2 billion recently for the development of their second mixed reality device, although the first one hardly made much of an impact in the market regardless of how much money was initially invested.

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XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. While at Zynga, he co-created the game FarmVille and served as the CTO of Zynga Japan. 13- Amitt Mahajan.

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