Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door.

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Strategy Microsoft Magic Leap Apple 313

UploadVR Between Realities podcast

MAY 4, 2017

Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. In April of last year Abovitz landed himself on the cover of Wired magazine with what was dubbed the Magic Leap “photonic chip.”

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Magic Leap New York Avegant San Francisco 224

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Magic Leap are the highest-profile, with both a device and a platform, and more recent entrants include Ubiquity6, AIReal and Placenote.

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Magic Leap AR Microsoft Apple 156

ARVR

NOVEMBER 16, 2021

This is confirmed by companies such as Magic Leap who have raised a further 2 billion recently for the development of their second mixed reality device, although the first one hardly made much of an impact in the market regardless of how much money was initially invested.

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Magic Leap Augmented Reality Technology AR 130

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. Pioneering work in VR/AR (2006-), AI, iGaming and video game industry. However, in June 2020, a U.S.

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Augmented Reality Virtual Reality India Asia 52