Remove Head Mounted Display Remove Magic Leap Remove Technology Remove Unity
article thumbnail

Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA.

Unity 258
article thumbnail

Snapdragon AR2 to Empower AR Devices, Qualcomm Says

XR Today - Augmented Reality tag

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. The San Diego, California-based firm has become synonymous with delivering XR solutions capable of untethering head-mounted displays (HMDs) from PC.

AR 91
article thumbnail

How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

AR 383