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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.

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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

Currently, it has long been a member of the XR Association , a Washington, DC-based organisation piloting numerous initiatives to outline best practices and ethics for XR, AI, and other emerging technologies. Meta has also joined the Metaverse Standards Forum , which works on building interoperability, standard file formats and hardware.

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The XR Week Peek (2020.11.02): PSVR likely not to come in 2021, new info revealed on Decagear, and more!

The Ghost Howls

Image by Sony). I was expecting a PSVR 2 launch in 2021, but then suddenly Jim Ryan in an interview with The Washington Post has commented on VR with these exact words: PlayStation believes in VR. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). Top news of the week.

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

The United States (US) Justice Department launched a lawsuit against Google’s parent company Alphabet on Tuesday, reports revealed. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising.

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