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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. 8th Wall has used holograms in brand engagement experiences as well, with the most recent being a July WebAR game featuring a hologram of tennis champion Andy Murray. 8th Wall.

Retail 392
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

I’m ready to team up with Papa Johns and Netspend to bring Shaq’s Fun House presented by Netspend to my people at home for the Big Game Weekend” The seven-foot-one-inch-tall sports star has played basketball for the Los Angeles Lakers, Miami Heat, Cleaveland Cavaliers, Phoenix Suns, and Boston Celtics.

AR 71
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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I'm really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn't have tools for before. And that gives us some very powerful tools. Let me give you a few examples. It's very, very hard to measure.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.