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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. And they're selling often these big industrial coffee machines, these big Nescafe machines.

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An oral history of competitive meditation

Mashable VR

This is meditation as game," I wrote in my original Muse review. "I It was just like "Oh, wow, that would be an interesting thing to turn into a game." You know, the electric shock, providing a consequence for it, that’s a totally different game. A second and third version of the game relied on the Muse instead.