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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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This Restaurant Will Let You Paint With Sauces in VR

VRScout

Especially for fans who’ve never experienced room-scale immersion before. When your masterpiece is complete, you can save an in-game video of your custom creation on Facebook right there. This Unity-based VR application was built from the ground up just for this activation, with the style and details matching the Zaxby’s environment.

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