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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

AR 381
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Hand and Eye-Tracking: XR Today Expert Round Table

XR Today - Mixed Reality tag

Under the hood of any quality virtual, augmented, or mixed reality head-mounted display (HMD) is a hand and eye tracking platform designed to run a human-computer interface (HCI) capable of seamlessly joining man with machine and delivering seamless immersive experiences.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we’re just starting to see come online is eye tracking and motion tracking, where we’re really able to get data points about humans that we’ve never had before. And it was so expensive, and a head-mounted display could cost $70,000.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we're just starting to see come online is eye tracking and motion tracking, where we're really able to get data points about humans that we've never had before. And it was so expensive, and a head-mounted display could cost $70,000. Walter: Absolutely.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Alan: One of the tools that I think we’re just starting to see come online is eye tracking and motion tracking, where we’re really able to get data points about humans that we’ve never had before. And it was so expensive, and a head-mounted display could cost $70,000.