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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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A brief history of VR and AR

TechCrunch VR

Morton Helig’s 1962 patent describes a system that delivers a realistic simulation for potential work and military training purposes: There are increasing demands today for ways and means to teach and train individuals without actually subjecting the individuals to possible hazards of particular situations.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR. The Evolution of Brand Activations.

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Top XR Stories of 2019

Tech Trends VR

The Oculus Quest was a hit. At this year’s year’s E3 conference, Facebook’s Vice President of Special Gaming Strategies Jason Rubin told audiences that the Oculus Quest was seeing “console-like” engagement from users, selling $5 million worth of content in first 2 weeks since the device started shipping back in May.