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BMW Unveils Mixed Reality Driving Experience

XR Today - Mixed Reality tag

The German CEO joined Heiko Wenczel, Epic Games’ Head of Detroit Lab , to explore how ‘human centricity’ allowed developers to create more meaningful technologies amid the partnerships. Bringing the vehicles into the virtual world already turns out pretty well – also thanks to our great partners.”. Test Driving the Future.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

One of the coolest examples that I think of, which may not apply to the everyday medium-sized company, is training in a way that is location-agnostic, and it could even be marketing; meaning, you could have a salesman or a lead engineer in Dallas, and you could have another engineer in Detroit. I mean, I was making notes, here.

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article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

One of the coolest examples that I think of, which may not apply to the everyday medium-sized company, is training in a way that is location-agnostic, and it could even be marketing; meaning, you could have a salesman or a lead engineer in Dallas, and you could have another engineer in Detroit. I mean, I was making notes, here.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

One of the coolest examples that I think of, which may not apply to the everyday medium-sized company, is training in a way that is location-agnostic, and it could even be marketing; meaning, you could have a salesman or a lead engineer in Dallas, and you could have another engineer in Detroit. I mean, I was making notes, here.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

One of the coolest examples that I think of, which may not apply to the everyday medium-sized company, is training in a way that is location-agnostic, and it could even be marketing; meaning, you could have a salesman or a lead engineer in Dallas, and you could have another engineer in Detroit. I mean, I was making notes, here.