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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. Alan: So, I think Google’s leading. Yes, exactly. And Instagram as well.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. Alan: So, I think Google’s leading. Yes, exactly. And Instagram as well.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

He has a background with telco, gaming, automotive, and data science, and interactions with CRMs being the major thread in his career. Next to data, I like storytelling. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

He has a background with telco, gaming, automotive, and data science, and interactions with CRMs being the major thread in his career. Next to data, I like storytelling. A big company like Apple, Google, really pushing the thing out and saying, “this is what it’s going to be,” and then making it part of everyday life.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.”

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.”

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Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything."