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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

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article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

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Top XR Stories of 2019

Tech Trends VR

Google Ends the Daydream. The key message to come out of Google I/O this year was that the company largely abandoned its plans to push forward the development of headsets and content for VR effectively retiring the Daydream and focusing on Augmented Reality features for the Google Lens instead. Virtual Immortality .