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Google Launches Social Awareness VR Initiative ‘Daydream Impact’

VRScout

Although there are a number of tools and strategies that can help drive awareness, there are few more effective than VR to help shine a light on important issues. The training also covers all the post-production work required to create the video and concludes with guidance on how to publish and promote the video.

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Google’s Daydream Impact Project Aims to Bolster Philanthropic Efforts With VR

Road to VR

Google’s newly announced Daydream Impact program is a philanthropy project that provides organizations, nonprofits, and advocates for change with resources, tools, and training to create immersive VR content to support their cause. Eastern Congo Initiative displays the struggles of living in the Congo and the resilience of its people.

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VR For Awareness Takes Over Tribeca Film Festival

VRScout

Set in the Democratic Republic of Congo, The Protectors: Walk In The Ranger’s Shoes is a jarring 360-degree VR experience following a day in the life of several trained Garamba National Park rangers. I’ve seen my fair share of graphic documentary footage, but none that have hit me as hard as the VR video featured in this.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. It wasn't, you hold up an AR device, and all of a sudden, this video plays over LeBron saying hi, or anything that would feel kind of gimmicky and not as impactful.