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The 2022 Snap Partner Summit: Heavier Than Ever on AR

ARPost

Snap held their 4th annual Partner Summit this Thursday. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. We’re saving the “one more thing” moment for the end of the article, but it wasn’t Spectacles’ availability.

AR 391
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My predictions for augmented reality in 2021

The Ghost Howls

We can safely say that “2020 was the year of AR”, that is when the use of AR on the smartphone has exploded, because of Instagram and Snap, but also because of the pandemic that has forced companies to release many try-before-you-buy augmented solutions. New Snapchat’s full-body filters (Image from AR Post).

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My predictions for augmented reality in 2022

The Ghost Howls

Snap and Meta keep reporting about millions of people using it. Apple is constantly improving its ARKit solution, adding always more features, and also Google is (slowly) updating ARCore. Hybrid AR/VR working mode for our fitness game. Then there is passthrough AR, which is the new kid in town.