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A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising

ARPost

Authors didn’t separate AR and VR technology in the analysis but instead divided XR technology use cases into four groups. Those four groups were brand awareness, virtual try-ons, post-sale initiatives, and increasing foot traffic to a physical location. Use Case: Brand Awareness. Use Case: Post-Sale.

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Introducing The Nominees For The 2019 VR Awards

VRScout

Sony London Studio – Blood & Truth. Emblematic Group. Vertigo Games & Jaywalkers Interactive – Arizona Sunshine LBVR. VR Enterprise Solution of the Year: Make Real & Lloyds Banking Group – Lloyds Resilience & Vitality. HP – Reverb VR Headset. Ninja Theory – Hellblade: Senua’s Sacrifice VR Edition.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

I think that for a small startup that is shipping its first product, it may make a lot of sense: for a company of that size, it is better to handle a smaller group of high-paying customers than doing the opposite. Sony’s entertainment assets have huge potential in the metaverse area.”

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30 Best VR Games for PlayStation VR, Oculus Rift, and HTC Vive in 2018

VeeR VR

Developer(s) : Mojang, Microsoft Studios , Sony Computer Entertainment. Publisher(s) : Sony Interactive Entertainment. Arizona Sunshine. Arizona Sunshine isn’t just one of the best VR horror games. Publisher(s) : Sony Interactive Entertainment. Publisher(s) : Mojang. Hellblade: Senua's Sacrifice.

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The XR Week Peek (2021.05.31): UE5 released in Early Access, Lumus shows an impressive AR prototype, and more!

The Ghost Howls

If you are part of an R&D group inside a University, I suggest you give it a look. It is sold by Sony, but actually, the idea behind it comes from Impulse Gear , that studio that developed Farpoint. Discover the story behind the PlayStation Aim Controller. PlayStation Aim Controller is one of the most appreciated VR accessories.

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