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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. Papa Johns is the fourth-largest chain in the United States.

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Microsoft Now Hosts Free HoloLens Demos Across US & Canada

Road to VR

Haven’t been able to make it to any of the big gaming expos (or you don’t know anyone with the $3,000 AR headset)? Microsoft Stores across the US and Canada are now hosting free HoloLens demos, so you can finally see what the hubbub is all about. Nashville, Mall at Green Hills. Chandler, Chandler Fashion Center.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

Besides virtual reality, VR Fest has also introduced 3D Film Festival, AR Fest and XR Fest. VR/AR/MR films, games, and interactive projects include a total runtime or viewing time of 40 minutes or less. Accepted projects will be exhibited in the JW Marriott on the 4th floor Tuesday, March 13 – Thursday, March 15, 2018.

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