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Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

XR Today - Mixed Reality tag

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. They inform businesses on their go-to-market strategies.

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article thumbnail

The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They’re much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. They inform businesses on their go-to-market strategies.

article thumbnail

The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. They're much more distributable than the standard Oculus Rift or HTC Vive, which has to be hooked up to a PC. And we have a webinar for that in May -- I think the exact date's on our website.