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Tech Powering Apple’s Spatial Recording Worth $4.4 Billion, Reports Predict

XR Today - Mixed Reality tag

The Prophecy Market Insights report notes how end-users in markets such as civil services, entertainment, engineering, and real estate drive the market. Enterprise Leads Photogrammetry Success The market’s growth is partly due to the rising use of photogrammetry and geospatial services across enterprise end-users.

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The AR Show: Where Do AR and VR Work?

AR Insider

But the fact that a 3D file exists somewhere means it’s natively VR and could output immersive content. The Lion King is just a big 3D capture. All those assets exist, all that 3d geometry exists, all those worlds exist. So would that be a compelling entertainment experience?

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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

From placing AR filters on Instagram to placing high-quality digital twins on a construction site, smartphone cameras are incredibly sophisticated and allow end-users to leverage XR today. Increasingly, smartphones are the most common way audiences, both consumer and professional, interact with XR.

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