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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. Microsoft Mixed Reality department is currently in a confused moment and it is not clear when, how, and if will ever reply to this device.

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Meta Reportedly In Talks With Magic Leap For 'Mainstream AR Products' Tech Deal

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Meta is in talks with Magic Leap over a potential "multiyear agreement", the Financial Times reports. The original Magic Leap One launched in 2018 as the first AR headset available to consumers, priced at $2300. Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost three years old.

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What’s the Sales Outlook for AR Glasses?

ARVR

billion in 2026, an 80.7 This is steep growth that leans on a few potential wild cards and inflections, such as Apple’s market entrance. million in 2026. million units in market by 2026. million units projected in 2026. But it’s not just about Apple. So what did the latest headworn AR forecast uncover?

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Headworn AR: A Market Still Finding its Footing

ARVR

billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. And that’s what we’re seeing now in AR.

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AR Briefs, Episode 64: AR Glasses Outlook

ARVR

billion in 2026. million units in 2026. Apple of My Eye But the big topic on everyone’s mind when it comes to AR glasses is Apple’s rumored entrance. Those hopes were scattered in the past few weeks as Bloomberg reported that Apple’s AR glasses plans may be delayed or shelved. billion dollars last year to $35.1

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Apple Reportedly Shelves AR Glasses, But Plans Cheaper Headset Model

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Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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Meta bad, metaverse bad

The Ghost Howls

Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. That’s why its greatest bet is AR glasses that are coming from 2024 or 2026. Tim Cook says that Apple is not interested in the metaverse to distinguish itself from Meta. Meta is bad, Apple is our savior!