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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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Apple Hints At VR/AR Work Once More With Oculus, Magic Leap.

AllThingsVR

Apple Hints At VR/AR Work Once More With Oculus, Magic Leap Hires Business Insider is reporting that the ever-popular tech giant made two key hires in recent weeks and months. One was from VR specialist and Rift maker, Oculus, the other previously worked at illusive and intriguing mixed reality company, Magic Leap.

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XR Today Guide: What is Augmented Reality?

XR Today - Augmented Reality tag

Google, Apple, and other map programmes offer this functionality to users. Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. Google also revealed the world’s first smart glasses, Google Glass, in 2013.

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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH’s Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 78
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Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60
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Creating a Dialogue Between Innovators and Educators, with VirtualiTeach’s Steve Bambury

XR for Business Podcast

I was working a school group here known as GESS -- which is the acronym for Jumeirah English Speaking School -- also broadly referred to as GESS Dubai now. He'd also chaired the Independent Digital Strategy Group for eight years there. I do a lot with Apple technology. And what are you doing now?