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Why Apple Can’t Ignore VR Forever

Road to VR

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

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Choosing the Right AR SDK: Mobile AR App Development Toolkit for 2020

ARPost

If you are going to build an AR app, you are probably at the stage of choosing the right AR software development kit. Google ARCore. One issue with it is that it only has a few supported devices right now, including Samsung Galaxy S8, Pixel 2, Pixel 2 XL, and the original Google Pixel. Apple ARKit. Free or Paid.

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Who Will Own the Metaverse?

AR Insider

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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VR Sales Analysis: Rift and Vive to Sell Under 500,000 in 2016, PS VR to Top 2 Million

UploadVR Between Realities podcast

Since then the HTC Vive , PlayStation VR and Google Daydream View have all entered the arena. The reviews are in, and the software is already being devoured by the ravenous fans of each respective platform. The Apple iPhone , for example, sold only 1.39 million in 2008 and over 100 million in 2012.

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Breaking Down Facebook’s XR Road Map

AR Insider

FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. From 2016 to 2019, I helped Apple figure out whatever it might be doing by prototyping experiences and technologies from the future. I worked at Microsoft from 2008-2012. It’s basically the Facebook of eyewear.

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Go XR or Go Extinct, with Super Ventures’ Ori Inbar

XR for Business Podcast

They come to the show to actually buy software and hardware because they really understand the need and understand what it can do, at least to a certain degree. So if you look at the investments done by Google, Microsoft, Apple, Amazon, Facebook and a bunch of other, Lenovo, Valve[?]. But if you think about what else can you do?

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