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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. Currently major contenders are Meta, Sony, HTC, Valve, Pico, Pimax, and Apple starting next year. Could we be in for another ‘Zune moment’? If Microsoft goes in half-cocked, maybe.

Strategy 311
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Sinespace launches VR beta

Hypergrid Business

Now, users who own an Oculus Rift, HTC Vive, or a Windows Mixed Reality headset can explore the platform in immersive virtual reality. “We’re just finessing the user interface,” said Sean O’Callaghan, the company’s head of strategy and partnerships. Sean O’Callaghan. There is no mobile support yet.

Unity 81
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Metaverse! Transformational Challenges Ahead…

ARVR

Globally only China has really experienced adoption at scale for VR and while I am not personally aware of what the market looks like in China, I have trusted friends from companies such as HTC who inform me that VR technology is widespread in that market.

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Top 50 Asian Virtual Reality-Augmented Reality Leaders,Evangelists, Investors & Influencers

XROM

Alvin is the China President at #HTC leading all aspects of HTC’s business in the region (Vive/VR, phone, Viveport content platform, partnerships and investments). Has been at the forefront when it comes to XR, earlier he was VP, Platform Strategy & Dev Community at #HTC and is currently working at Facebook Reality labs.