Road to VR

JUNE 22, 2023

Microsoft released the first-gen Zune in 2006, an MP3 player that looked to compete with Apple’s largely dominant line of iPods. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door.

Strategy 301

Strategy Microsoft Magic Leap Apple 301

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

Magic Leap 156

Magic Leap AR Microsoft Apple 156

ARVR

NOVEMBER 16, 2021

While on the topic of acquisitions Facebooks takeover of Oculus initially was somewhat hostile with internal disputes between Oculus founders and Zuckerberg and his leadership team. On the surface it would appear that VR / AR adoption is rising steadily.

Magic Leap 130

Magic Leap Augmented Reality Technology AR 130

XROM

JULY 18, 2021

Most people know Xu due to his dispute with American virtual reality company Magic Leap. In June 2019, Magic Leap accused Xu of stealing AR glasses technology when he was an engineer working at the firm. While at Zynga, he co-created the game FarmVille and served as the CTO of Zynga Japan. 13- Amitt Mahajan.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52