Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Abovitz founded Mako Surgical in 2004, and left the medical robot company when it was acquired by Stryker for $1.65 So why Apple, and why now?

Magic Leap 238

Magic Leap Apple Microsoft Augmented Reality 238

VRScout

JUNE 10, 2017

Apple and Google beat the billionaire social media magnate to creating the smartphone — the dominant platform underpinning the Facebook network. When Zuckerberg founded Facebook in 2004, we didn’t have Android or iOS, but the mobile phone market was well established — think Blackberry, Motorola, and Nokia.

Conference 226

Conference Google AR Apple 226

Upload VR

NOVEMBER 7, 2022

The layoffs would mark the end to an era of unprecedented growth at the company-formerly-known-as-Facebook that’s continued since its founding in 2004. Of course, Meta also faces renewed competition with Pico , Sony , and Apple among the companies developing VR headsets targeting different markets and regions.

Apple 92

Apple Hardware Sony Course 92

The Ghost Howls

NOVEMBER 1, 2021

For every piece of news, I have prepared a short summary and some links to go deeper… this way you are sure you haven’t missed any important piece of news from this important event. Are you ready? The event has not featured any important hardware announcement, because it was all focused on declaring the new shift of focus of Facebook.

Oculus 471

Oculus AR Tools Unity 471

Upload VR

OCTOBER 11, 2022

Realizing true telepresence in consumer hardware may be one of the hardest ideas to prepare for consumers. In film, you feel comfortably immersed in the story looking at something like the cute Baymax robot but constantly distracted looking at more human-like faces in heavily motion captured works like the 2004 film The Polar Express.

Washington 104

Washington Magic Leap Motion Capture Virtual Reality 104