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How and Why Brand Engagement Is Driving XR Development

ARPost

These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I'm really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn't have tools for before. And that gives us some very powerful tools. Let me give you a few examples. It's very, very hard to measure.

article thumbnail

Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.