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How and Why Brand Engagement Is Driving XR Development

ARPost

These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee.

AR 392
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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Walter: It’s going to be in Nashville. But if we can augment the pain medication and reduce the need for it by using virtual environments as a gating distraction from the pain, then all the better. And we challenge them with virtual environments, for example, to see how they react.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

Walter: It's going to be in Nashville. But if we can augment the pain medication and reduce the need for it by using virtual environments as a gating distraction from the pain, then all the better. And we challenge them with virtual environments, for example, to see how they react. Alan: Where's that going to be?

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

Walter: It’s going to be in Nashville. But if we can augment the pain medication and reduce the need for it by using virtual environments as a gating distraction from the pain, then all the better. And we challenge them with virtual environments, for example, to see how they react.