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How and Why Brand Engagement Is Driving XR Development

ARPost

The company does work with other big-name brands including AT&T, Samsung, Chase, USAA, Pepsi, and Coke. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. As mentioned earlier, MVP Interactive specializes in brand engagement for athletic retailers and sports teams.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I'm really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn't have tools for before. And that gives us some very powerful tools. Let me give you a few examples. It's very, very hard to measure.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

And one of the things I’m really excited about is VR allows us also to do a better job of assessing people, to measure how they move, measure their mood and their behavior in ways that we really didn’t have tools for before. And that gives us some very powerful tools. Let me give you a few examples. But it’s changed.