article thumbnail

Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

AR 73
article thumbnail

How and Why Brand Engagement Is Driving XR Development

ARPost

We’re excited to bring the anticipation and adrenaline rush of ‘Candyman’ to life online, immersing audiences in the world of urban legends and creative storytelling,” Powster CEO and Creative Director, Ste Thompson, said in a release shared with ARPost. Targets and Targeting. “The Waystar AR experience – MVP Interactive. 8th Wall.

Retail 392