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Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses

Road to VR

Qualcomm isn’t leading the push with its own hardware though. It’s tapped smartphone and AR hardware OEMs including Lenovo, Motorola, OPPO, and Xiaomi as early partners to support what it calls a “cross-device horizontal platform and ecosystem.” Image courtesy Qualcomm Technologies.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

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