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Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses

Road to VR

Qualcomm isn’t leading the push with its own hardware though. It’s tapped smartphone and AR hardware OEMs including Lenovo, Motorola, OPPO, and Xiaomi as early partners to support what it calls a “cross-device horizontal platform and ecosystem.” Image courtesy Qualcomm Technologies.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.

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