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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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Big XR News from Meta, Microsoft, and Magic Leap

XR Today - Big XR News tag

Despite that, some significant firms are working hard to provide cross-platform, interoperable XR solutions that go against the grain to offer accessible tools. The company faces increased competition from other VR and AR companies, such as Sony and Apple. ” This aims to support businesses and developers in all industry sectors.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Magic Leap plans dev days and dev programs. We now know how much Sony has paid for Insomniac Games.