The Ghost Howls

FEBRUARY 17, 2020

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Image by Microsoft). We now know how much Sony has paid for Insomniac Games. News worth a mention.

Magic Leap 217

Magic Leap San Francisco AR Sony 217

VRScout

MAY 3, 2017

Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up. In a possible direct move against their upstart competitor, Facebook has announced their Camera Effects suite with two major tools.

360 Video 150

360 Video Video Augmented Reality Unity 150

The Ghost Howls

NOVEMBER 27, 2023

And talking about “cool” things (pun intended), today I’m traveling to Helsinki, Finland, where I hope to have a great time at MatchXR. If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself.

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Augmented Reality Apple Samsung Ukraine 368