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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

I’m ready to team up with Papa Johns and Netspend to bring Shaq’s Fun House presented by Netspend to my people at home for the Big Game Weekend” The seven-foot-one-inch-tall sports star has played basketball for the Los Angeles Lakers, Miami Heat, Cleaveland Cavaliers, Phoenix Suns, and Boston Celtics.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. 8th Wall has used holograms in brand engagement experiences as well, with the most recent being a July WebAR game featuring a hologram of tennis champion Andy Murray.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

The SXSW Virtual Cinema provides an opportunity to launch Virtual Reality, Augmented Reality, and Mixed Reality projects to its unique audiences built out of Film, Tech and Music industry leaders, as well as lovers of all things entertainment and tech.

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