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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. Along with Medium Rare, Shaq’s Fun House works in partnership with Authentic Entertainment.

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How and Why Brand Engagement Is Driving XR Development

ARPost

When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. However, while the hardware and the market develops for more entertaining applications, companies like those discussed above are pioneering the software for those experiences. Waystar AR experience – MVP Interactive.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

The SXSW Virtual Cinema provides an opportunity to launch Virtual Reality, Augmented Reality, and Mixed Reality projects to its unique audiences built out of Film, Tech and Music industry leaders, as well as lovers of all things entertainment and tech.

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