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Discover Latin America’s XR ecosystem with Oscar Cartagena

The Ghost Howls

To let me put a spotlight on the LATAM (Latin American) XR ecosystem, I interviewed the Chilean XR professional Oscar Cartagena and asked him a lot of questions about the difficulties and strengths of immersive realities in his part of the world. It’s been a very interesting chat, and I’ve learned a lot from it.

Chile 367
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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. And they're selling often these big industrial coffee machines, these big Nescafe machines.