Remove Augmented Reality Remove Brazil Remove Filming Remove Magic Leap
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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

And what we realized was there's this kind of massive problem that if you're putting augmented reality over top of the physical world, who owns that data? But actually, it happened to Brazil, as far as I'm aware. Certainly wasn't in North America and Europe or whatever, it was a relatively small campaign in Brazil.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? But actually, it happened to Brazil, as far as I’m aware. Who’s responsible for it? Normal, normal stuff. Well, who does own the digital space?

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? But actually, it happened to Brazil, as far as I’m aware. Who’s responsible for it? Normal, normal stuff. Well, who does own the digital space?

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Making Holograms a Reality Through Volumetric Capture, with Intel’s Raj Puran

XR for Business Podcast

And as we as humans have a higher demand for fidelity — not just in XR, but in our sports and our TV watching and our films that we consume — having all of that, without having to plunk down a bunch of wires anywhere and have it on the go. We’re seeing that happen out of Brazil, for example.

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Making Holograms a Reality Through Volumetric Capture, with Intel’s Raj Puran

XR for Business Podcast

And as we as humans have a higher demand for fidelity — not just in XR, but in our sports and our TV watching and our films that we consume — having all of that, without having to plunk down a bunch of wires anywhere and have it on the go. We’re seeing that happen out of Brazil, for example.

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Making Holograms a Reality Through Volumetric Capture, with Intel's Raj Puran

XR for Business Podcast

And as we as humans have a higher demand for fidelity -- not just in XR, but in our sports and our TV watching and our films that we consume -- having all of that, without having to plunk down a bunch of wires anywhere and have it on the go. well Magic Leap is actually done on a pack that's wired in.