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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

Image by Road To VR, from HTC images). HTC launches Vive Tracker 3.0 HTC was not teasing a new standalone headset, but a new Vive Tracker. I know that many of you won’t be excited by this news, but remember the Vive Tracker is one of the most successful accessories ever created by HTC. Come and visit it!

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Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

XR Today - Mixed Reality tag

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The XR Week Peek (2020.01.13): Zuckerberg shows his vision for the next decade, Vive Pro discounted to $600 and more!

The Ghost Howls

Of course, he also talks about immersive realities. HTC reduces the Vive Pro price by $200. The Vive Pro, the enterprise headset offered by HTC, has just seen a big discount : the headset only now costs $600, and the full bundle with the SteamVR 2.0 Apple signs a deal with Imagination Technologies. Image by Nintendo).

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The XR Week Peek (2020.02.03): VR adoption is rising, Lynx teases new MR headset and much more!

The Ghost Howls

I also doubt that a startup can carry many innovations, given the high costs of R&D in immersive technologies, but I would be happy to be surprised! This gives you the dimension of what AAA studios think about immersive realities… and having talked with Ubisoft, some months ago, I can confirm that this is exactly their vision.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Which still has its uses! So, office buildings, your house, or wherever.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

As SuperData’s lead XR analyst, Carter is responsible for the company’s reports on immersive technology. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Which still has its uses! So, office buildings, your house, or wherever.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

As SuperData's lead XR analyst, Carter is responsible for the company's reports on immersive technology. If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. And being immersed in a 360 video, for example, makes a wonderful training tool.