XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 60

AR Unreal Education Unity 60

XR Today - Mixed Reality tag

DECEMBER 11, 2023

Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. Is Meta working on another XR headset following the Meta Quest 3?

United Kingdom 103

United Kingdom Eye Tracking Education Industry 103

AR Insider

APRIL 15, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. The disconnect with such Madison Avenue sentiments signals the need for education.

AR 337

AR Data Knowledge Base Strategy 337