XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

AR 59

AR Unreal Education Unity 59

AR Insider

APRIL 15, 2020

This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. The disconnect with such Madison Avenue sentiments signals the need for education. Consumer brands, if fitting to the medium, should start to build an AR knowledge base.

AR 334

AR Data Knowledge Base Strategy 334

XR Today - Mixed Reality tag

DECEMBER 11, 2023

The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device. The impact of the Metaverse is real, and it’s happening today, right now. –

United Kingdom 104

United Kingdom Eye Tracking Education Industry 104