XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

Apple 85

Apple Immersion Australia AR 85

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

Sony 404

Sony Magic Leap Gaming Unreal 404

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. Microsoft finally enables Research Mode on HoloLens 2. What a time to be alive! News worth a mention. Image by Sony). Funny link. Patreon time!

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Leap Motion Machine Learning Sony Data 243

Upload VR

SEPTEMBER 24, 2023

With Quest 3 and Apple Vision Pro on the horizon, developers that have invested the better part of a decade honing their expertise were left to promote themselves at Europe's largest gaming event last month. Unfortunately, Niantic informed me that there was no AR functionality at all in the Gamescom demo on offer.

Hand tracking 96

Hand tracking Gaming AR Sony 96

XR for Business Podcast

SEPTEMBER 4, 2019

And so originally, our thought was, well, we’ll get the creative people iterating visually in our prototyping tool, and that will inform the production team. One of my favorite examples — I will qualify it with they are not using Torch yet — but ABC News Australia. But there’s this moment of handoff.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

And so originally, our thought was, well, we’ll get the creative people iterating visually in our prototyping tool, and that will inform the production team. One of my favorite examples — I will qualify it with they are not using Torch yet — but ABC News Australia. But there’s this moment of handoff.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

And so originally, our thought was, well, we'll get the creative people iterating visually in our prototyping tool, and that will inform the production team. One of my favorite examples -- I will qualify it with they are not using Torch yet -- but ABC News Australia. But there's this moment of handoff. Alan: Oh, my God.

AR 60

AR Magic Leap Unity Augmented Reality 60