AR Insider

APRIL 15, 2020

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

AR 327

AR Data Knowledge Base Strategy 327

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 59

AR Unreal Education Unity 59

XR Today - Augmented Reality tag

AUGUST 8, 2023

Compatible with Apple’s iOS operating system, it will enable ChatGPT artificial intelligence (AI) on smart glasses and wearables. The next-level solution for human-computer interfacing (HCI) aims to provide hands-free access to global knowledge bases using voice prompts.

Wearables 84

Wearables Los Angeles AR Tools 84

XR Today - Mixed Reality tag

DECEMBER 11, 2023

Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. Is Meta working on another XR headset following the Meta Quest 3?

United Kingdom 103

United Kingdom Eye Tracking Education Industry 103

XR Today - Augmented Reality tag

AUGUST 2, 2023

Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality. According to reports, the AR market is set to reach $88.4 XR Today spoke to David Goldman, Vice-President of Marketing, Lumus to explore the augmented reality (AR) smart glasses industry.

AR 67

AR Apple Eye Tracking 67