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Purina AR Campaign Achieves 172M Impressions

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. However, the XR space is still emerging.

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Is this a First-Look at Meta’s Next Headset?

XR Today - Mixed Reality tag

The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device. Many organizations are already starting to see tangible benefits from these technologies.