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One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

But what we’re actually seeing is, when it comes to fashion and beauty, there’s a strong data case to be made for allowing consumers to try on things before they buy them, on their live video, on their smartphone. How does it connect to your business goals?” There’s a disconnect there. I think it was a great campaign.

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One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

But what we’re actually seeing is, when it comes to fashion and beauty, there’s a strong data case to be made for allowing consumers to try on things before they buy them, on their live video, on their smartphone. How does it connect to your business goals?” There’s a disconnect there. I think it was a great campaign.

article thumbnail

One Part Geek, One Part Chic: XR Fashion with Electric Runway CEO Amanda Cosco

XR for Business Podcast

But what we're actually seeing is, when it comes to fashion and beauty, there's a strong data case to be made for allowing consumers to try on things before they buy them, on their live video, on their smartphone. And it really provoked us to think about how the Magic Leap and other mixed reality headsets can be used as a design tool.