Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff
XR for Business Podcast
JUNE 18, 2019
And the results on that, in terms of engagement, drive to purchase, we did some data research recently with SuperData, which is part of Nielsen now, on the increase of likelihood to purchase through mobile augmented reality — even virtual reality. And now video is very commonplace. Start understanding those incremental changes.
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