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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

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Qualcomm Q3 Earnings Look to Meta, OPPO XR Partnerships

XR Today - Mixed Reality tag

Huawei outperformed Samsung, Apple, and Xiaomi in Q2 2020, amid the coronavirus pandemic. Qualcomm is the latest tech giant to begin scaling up its XR ambitions, with Meta, Microsoft, Apple, and Google currently in the ring to compete for top spaces in the growing industry.

China 74
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The New 3D Apple Arriving at WWDC

Robert Scoble

That said, I’m very bullish about Apple and expect it to be a lot bigger by 2030 than it is today, because of this strategical shift underway. Amazon, Tesla, Google, Facebook, and others, including most autonomous vehicle companies, are building the same for various purposes. Apple isn’t alone in building such, either.

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The XR Week Peek (2020.07.20): Oculus ready to manufacture the Quest S, Pico doubles-down on 3DOF, and more!

The Ghost Howls

Google’s investment for a 7.7% Google-Jio joint venture to develop an Android-based platform for an affordable 5G phone. Read about Google experiments with AR and wearables. A very interesting article on CNET highlights some of the experiments that Google has made with 1D glasses, smart tattoos and other cool stuff.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing. We tried to making a Google Cardboard thing,” and they made a little marketing kitschy thing. So, office buildings, your house, or wherever.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

I think the three-degrees-of-freedom [3Dof] sets — like the Go and the Samsung Gear VR before it — are very well-suited for video viewing, that sort of thing. We tried to making a Google Cardboard thing,” and they made a little marketing kitschy thing. So, office buildings, your house, or wherever.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

I think the three-degrees-of-freedom [3Dof] sets -- like the Go and the Samsung Gear VR before it -- are very well-suited for video viewing, that sort of thing. We tried to making a Google Cardboard thing," and they made a little marketing kitschy thing. It's frustrating to have companies say, you know, "we tried VR.