2030 Apple Microsoft Unity 
XR Today - Mixed Reality tag
JUNE 8, 2023
The global industrial extended reality (XR) market is expected to reach $60 billion by 2030, findings from ABI Research revealed this week. Additionally, this is expected to create over $60 billion USD in global revenue by 2030, with XR training and instruction topping the list. billion USD by 2030.
The Ghost Howls
MARCH 15, 2021
Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. Yes, Apple is working on XR glasses. It’s believable.
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XR Today - Virtual Reality
JANUARY 1, 2024
As the VR space continues to grow, accelerating towards an expected value of $87 billion by 2030 , the number of vendors producing next-generation headsets is climbing. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft.
The Ghost Howls
JUNE 4, 2023
I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?
The Ghost Howls
APRIL 4, 2022
I’m sure that after April, 20th, the Meta Quest ecosystem will appear even richer than it is now , creating a wider gap with other companies that may think about competing with the Quest, that is Pico, HTC, and even Apple. Unity talked about PlayStation VR 2 at GDC. Unity had a talk about developing for PlayStation VR 2 at GDC 2022.
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