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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. Shen Ye, Global Head of Product at HTC VIVE , discussed the primary drivers of the XR industry, with the entry of Apple into the market being a significant factor driving changes in the industry.

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Big XR News from AWE 2023, Siemens, Microsoft, Meta, and Nokia

XR Today - Mixed Reality tag

Moreover, Stettmeier noted that Lenovo is taking an enterprise-first approach to developing XR solutions, meaning you cannot purchase the device via conventional means such as Amazon, instead, going through professional channels – “because we want to make this an enterprise story,” Steinmeier said.

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AWE EU ’23: Key Takeaways and Announcements

XR Today - VR Headsets tag

To mark the shift towards a positive end of 2023, following a shaky start to the year, AWE brought together firms such as Meta, Lenovo, and HTC VIVE to highlight the forecasted industry upturn. AWE 2023: HTC VIVE on Real-World Use Cases HTC VIVE is a significant player in the enterprise XR space.